The Eco Toy Movement

Brands like PlanToys®, Green Toys®, Zuru ®, as well as more well-known toy manufacturers, like Little Tikes®, Hasbro®, and Mattel® are listening to the modern day consumer who values the use of all-natural materials and eco-friendly production methods.

For the past 50 years, toys typically have been the opposite of sustainable - inexpensive, breakable, tossed aside when fads change, and most of the time made entirely of petroleum-based plastic. However, sustainability is now becoming much more important both to this generation of parents and retailers. And toy companies that ignore the consumer demands could find customers have a sustainability plan of their own - buy fewer toys.¹

A stand-out example of a company that is doing it right is PlanToys®, whose innovative all-natural wooden creations originate from reclaimed rubber trees harvested near their manufacturing plant in Trang, Thailand. Everything from the tree trunk to the sawdust is used. And according to a recent report, any surplus wood that isn’t used for toys is put to use in a biomass generator to create energy for the facility.² Now that’s green!