The Hasbro team has responded to McKenna Hope, the teen that set out to change things for her younger brother Gavyn Boscio. After he and his family were discouraged by the selection of Easy-Bake Oven’s that were so blatantly designed to appeal to girls and girls alone, his brave sister McKenna decided to speak out. She began a petition online to urge Hasbro to alter their marketing scheme, adamantly claiming that the packaging and color pattern sent a “clear message: women cook, men work.” With over 40,000 signatures and plenty of encouragement from celebrity chefs, her fight for a gender neutral Easy-Bake Oven became a reality.
She met with Hasbro executives on Monday and was pleased to discover that her request is already in the process of being answered. By the fall of 2013, Hasbro will launch a black and silver edition of the Easy-Bake Oven. The gender-neutral design is highly anticipated for the entire family that started it all a mere few weeks ago.
The fact that at such a young age McKenna could not only shed light on, but win, the gender-equality cause she was fighting for is nothing short of inspiring.
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