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Hasbro Responds to Teen: Gender Neutral Easy-Bake Oven to Hit Shelves 2013

The Hasbro team has responded to McKenna Hope, the teen that set out to change things for her younger brother Gavyn Boscio.  After he and his family were discouraged by the selection of Easy-Bake Oven’s that were so blatantly designed to appeal to girls and girls alone, his brave sister McKenna decided to speak out. She began a petition online to urge Hasbro to alter their marketing scheme, adamantly claiming that the packaging and color pattern sent a “clear message: women cook, men work.” With over 40,000 signatures and plenty of encouragement from celebrity chefs, her fight for a gender neutral Easy-Bake Oven became a reality.

She met with Hasbro executives on Monday and was pleased to discover that her request is already in the process of being answered. By the  fall of 2013, Hasbro will launch a black and silver edition of the Easy-Bake Oven. The gender-neutral design is highly anticipated for the entire family that started it all a mere few weeks ago.

The fact that at such a young age McKenna could not only shed light on, but win, the gender-equality cause she was fighting for is nothing short of inspiring.

For more information, visit Yahoo.

Teen to Meet Hasbro Execs about Easy-Bake Oven

Cooking and baking should not be gender-specific.
Cooking and baking should not be gender-specific.

When McKenna Pope’s 4 year old brother asked for an Easy-Bake Oven, her and her parents were surprised at what they had found. Even at the age of 13, McKenna was taken aback by the obvious gender stereotyping on the packaging of the Hasbro Easy-Bake Oven. The casing was completely tailored to girls, from the pink and purple colors to the lack of boys on the box.

Rightfully so, McKenna didn’t want her brother to feel awkward about wanting an Easy-Bake Oven that is so obviously targeted to young girls instead of boys. I mean, why can’t boys cook and bake too? There are plenty of famous male chefs these days! So she decided to take matters into her own hands. She created a petition on Change.org in hopes of downgrading the very obvious gender roles depicted on the product. She stated in her petition plea that she wants her “brother to know that it’s not “wrong” for him to want to be a chef, that it’s okay to go against what society believes to be appropriate.”

McKenna just may get her wish too. The petition has been picking up steam, with more than 40,000 signatures and a surplus of comments in support of her argument. One commenter wrote, “I loved my easy-bake oven when I was a boy and I love cooking today. all boys should have access to the kitchen. and it’s never too early to let them have that access.” Amen, my friend, amen.

Will you see gender-neutral Easy-Bake Ovens on the shelves soon for the little one in your life? Maybe. The landslide of signatures has not gone unnoticed at Hasbro, and she is now set to meet with executives on Monday. Go McKenna!

For more on the story, visit CNN.com or abcnews.com.

The Importance of Reading to Your Baby

Happy National Young Reader’s Day!

Thank goodness for Hallmark’s Ultimate Holiday Site for shedding light on this wonderful holiday!  November 9th marks a day of celebration for our future scholars and encourages the importance of reading at a young age.

Reading at any age is important and beneficial, but encouraging your children to read at a very young age is crucial to their growth.  In fact, it is never too early.  Reading to your baby improves their understanding of the world around them, increases their cognitive development, and builds their communication skills.  For more information on the benefits of reading to your baby, read “Reading Books to Babies” by KidsHealth or check out the dos and don’ts as outlined by Scholastic.

If you have older kids as well, encourage them to snuggle up on the couch and read with you today.  Happy Reading!

What’s your favorite book to read with the kids? Share your book suggestions below!