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Press Releases

Press Releases

FOR IMMEDIATE RELEASE                                                                              

Baby-Wise Gets Eco-Wise, Delivers BabyEarth!
Baby Products Retailer Changes Name, Launches New Site

AUSTIN, TX – April 22, 2008 – Baby-Wise, a leading baby products retailer and specialty store, changes name to BabyEarth, and launches new website, BabyEarth.com. Led by the husband and wife team James and Heather Bendle, the enhancements are part of the company’s national marketing strategy to further define its growing role in the eco-friendly baby product marketplace.
“We’re dedicated to making baby’s world as healthy, happy and safe as possible,” explains James, president and chief executive officer of BabyEarth. “Just like baby, a thriving company eventually outgrows everything too.  The Baby-Wise years were extremely rewarding, but it’s time to celebrate new milestones. ”  The new BabyEarth site features an updated look and feel, enhanced functionality and more information, including an educational section for families interested in green living. http://www.babyearth.com/eco-friendly.html
“Today customers want eco-friendly alternatives,” explains Heather. “We know going green is a personal choice. That’s why we’re not trying to push parents in one direction or the other. We advocate options. By giving parents eco-friendly alternatives, we’re empowering them to make the best choice for their family,” she adds.  
BabyEarth boasts one of the largest selections of green baby products in the market today with new items being added daily. Popular manufacturers include:

  • ERGObaby – Baby carriers feature certified organic fabrics and ergonomic design
  • Naturepedic Mattress - Non-toxic, certified organic bedding materials
  • Plan Toys – Manufactures high-quality, safe, wooden toys under environmentally-friendly conditions
  • Halo Organics - Wearable SleepSack blanket  recommended by pediatricians as safe alternative to loose bedding
  • Little Twig – Personal care items made from organic and botanical ingredients
  • California Baby – All products and packaging are phthalate free

The company’s dedication to corporate social responsibility is evident not only in their product offering, but also in the way they conduct business.  “Every parent knows you have to practice what you preach to set a good example,” says Heather. “We advocate eco-friendly alternatives across all lines of business, because we want to live up to our name.  It’s the responsible thing to do.”

The BabyEarth Story
In 2003, the husband and wife team of James and Heather Bendle became the proud parents of two new arrivals - a baby girl and BabyEarth. Disenchanted with the headaches and hassles of shopping for their little ones, the Bendle’s started their own baby product company, offering what they felt was a unique mix of both tried-and-true classics and innovative breakthroughs. Half a million products later, BabyEarth continues its expansion as a leading baby products retailer and specialty store.  To learn more about the birth of this unique company, visit http://www.babyearth.com/about_us.html

About BabyEarth
Raising baby is no easy task. We know. We’re parents too.  That’s why BabyEarth offers everything you need for your little one’s world, under one roof.  From tried-and-true classics to innovative breakthroughs, BabyEarth offers the highest quality baby products from leading manufacturers.  What sets BabyEarth apart from its competitors is the company’s unwavering dedication to customer service, selection, competitive prices and corporate responsibility.  BabyEarth demonstrates its commitment to making baby’s world a safer place by offering a large selection of organic products and implementing eco-friendly business initiatives that further promote healthy living. www.babyearth.com

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Press Contacts

Cathy Hale Communications Director 512 275 6935 x520 or 512 658 2709
Joie Tamkin Public Relations Manager 512 275 6935 x570 or 415 269 0580

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