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Press Releases

Press Releases

FOR IMMEDIATE RELEASE                                                                              

BabyEarth Unveils World’s First Demo-On-Demand Shopping Service

AUSTIN, TX – June 25, 2008 – BabyEarth, a baby products retailer and specialty store with an eco-friendly flair, announced today the launch of BabyEarthLIVE, a free interactive shopping service utilizing the latest in webcam technology giving online customers an in-store experience, even if they are thousands of miles away.
BabyEarthLIVE gives customers the personal attention they would receive in the store plus the convenience of shopping online. “Why sacrifice one for the other?” says James Bendle, president and chief executive officer of BabyEarth. “When parents shop for baby gear like strollers and car seats, they often want to feel the product, handle the product, test it out and understand exactly how it works.  For some customers, shopping for baby is a hands-on experience. If they can’t be in our store to demo the products in person, we’ll bring the products to them.” www.babyearth.com
BabyEarth representatives located in the flagship store in Texas are outfitted with webcams and laptops, so they can give live demonstrations of baby gear like strollers, car seats, high chairs, diaper bags and infant carriers. The demo-on-demand is delivered to the online customer live via streaming video, allowing for real-time conversations and a truly personalized shopping experience.
How BabyEarthLIVE works:

  1. Sign In - login or sign up at www.babyearth.com/live
  2. Request - fill out a request form indicating the baby gear you want to see
  3. Connect! – a BabyEarth representative will call you back and do a live demonstration

After the request is submitted, the information is placed into the queue and a BabyEarth representative will return the call, prepared to do a live demonstration of the product listed in the request. Whether a shopper wants to compare and contrast multiple strollers or get a bird’s eye view of the latch on a car seat, the demo-on-demand shopping experience is tailored to their particular needs.
“One of the biggest benefits of shopping at BabyEarth is our friendly, helpful and knowledgeable sales team,” explains Bendle. “We’ve always wanted to share that personal touch with our online shoppers and BabyEarthLIVE lets us do that. Now shoppers can be thousands of miles away from our Round Rock store and still get the personal attention they deserve. It’s a win-win situation.”

An exciting perk about demo-on-demand is the shopper can go “off-road” with the BabyEarth representative if they need to leave the store and walk into the 15,000 square foot warehouse to find a specific item. Instead of scrolling through available options online or calling to check on inventory, BabyEarthLIVE customers can make their selection instantly, just like they hand-picked an item right off the shelf – even if that item is in the warehouse.

About BabyEarth
Raising baby is no easy task. We know. We’re parents too.  That’s why BabyEarth offers everything you need for your little one’s world, under one roof.  From tried-and-true classics to innovative breakthroughs, BabyEarth offers the highest quality baby products from leading manufacturers.  What sets BabyEarth apart from its competitors is the company’s unwavering dedication to customer service, selection, competitive prices and corporate responsibility.  BabyEarth demonstrates its commitment to making baby’s world a safer place by offering a large selection of organic products and implementing eco-friendly business initiatives that further promote healthy living. www.babyearth.com

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Press Contacts

Cathy Hale Communications Director 512 275 6935 x520 or 512 658 2709
Joie Tamkin Public Relations Manager 512 275 6935 x570 or 415 269 0580

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