As is the case with many quality companies, Natura started out in 1994 as a family-run business. The father-son team of Harry and Ralph Rossdeutscher wanted to provide the public with products that led to the most restful sleep possible, in light of recent studies that showed ow beneficial a good night's sleep can be to the rest of one's life. Following this mantra, they tested mattresses in various stores and found that while they were cozy and comfortable, they did not remedy long term issues such as back pain and sleep restlessness. Knowing healthy sleep is the priority of many, they started out on the path of creating a mattress that reached beyond aesthetics.

After the extensive study of body movement was completed, they released their first bed. It was endorsed and recommended by a top organization in Canada, and went on to expand into an entire product line. Today, Natura also makes baby and child products, helping to ensure proper growth and development through quality sleep. All of their crib mattresses are dust and toxin-free, making them a smart choice for babies.

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