Lifefactory was founded by Pam Marcus and Daren Edward Joy. After working with babies and children for many years as a pediatric physical therapist, Pam saw that many infant products and toys were either designed poorly or had not changed in 20 years. She worked with Daren, an integrative designer, to create a new look for baby essentials and, by extension, a new company: Lifefactory.

By integrating new research about how babies perceive the world around them, current environmental issues, and a passion for incorporating a modern sensibility into their products, they founded Lifefactory with the goal of providing a new generation of babies and their parents a choice in developmentally-appropriate and eco-friendly baby products.