About Us

The BabyEarth Story

A Company Is Born
In 2003, a company, Baby-Wise was born. It was a risky venture for a small, entrepreneurial family to start, but Baby-Wise filled a much-needed void in the industry by offering a mix of both tried-and-true classics and innovative breakthroughs.

For the first year, Baby-Wise’s inventory, was stored in a two-car garage. A year later, the inventory was moved into a large warehouse that should have lasted them two or three years, but the company outgrew that location in less than a year and moved into a larger warehouse. Again, this one should have lasted another two to three years. A mere ten months later, a wall had to be knocked down to make more room.

Welcome BabyEarth
Half a million products later, today Baby-Wise has matured into a thriving company. And just like baby, the company is celebrating new milestones. In 2008, the company rebranded itself as BabyEarth to reflect a growing interest in green living.

While only a portion of their products are eco-friendly, BabyEarth boasts one of the largest selections of eco-friendly baby products in the market today. To further illustrate their commitment to corporate social responsibility, BabyEarth has implemented a variety of eco-friendly business initiatives.