World Breastfeeding Awareness Week 2018 is from August 1-7. If this catches you by surprise or you're thinking, "I didn't even know there was such a thing", have no fear: we've compiled a list of World Breastfeeding Week ideas and resources to help you maximize the objectives of this unique week.

What is World Breastfeeding Week 2018?

So what exactly is World Breastfeeding Week? According to their website, World Breastfeeding Week is coordinated by the World Alliance for Breastfeeding Action (WABA).

WABA is a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declarations, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding. WABA is in consultative status with UNICEF and an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC).

World Breastfeeding Week exists to serve 4 purposes:

  1. Inform people about the links between good nutrition, food security, poverty reduction and breastfeeding.
  2. Anchor breastfeeding as the foundation of life.
  3. Engage with individuals and organizations for greater impact.
  4. Galvanize action to advance breastfeeding as a part of good nutrition, food security and poverty reduction.

Babywise Breastfeeding Resources

Here at, we've compiled multiple breastfeeding resources to meet you where you are, whether you're a breastfeeding novice or are a seasoned pro:
* 10 tips for successful breastfeeding
* Breastfeeding out and about
* Newborn breastfeeding basics

How to Lose Weight While Breastfeeding

* Lose weight when breastfeeding
* 6 healthy ways to lose weight while breastfeeding

How Dads Can Support Breastfeeding

* How dad can support a breastfeeding mama
* And while not a traditional resource, we also have suggestions for what NOT to say to a breastfeeding mama!

Best Breastfeeding Products

In addition to our breastfeeding must-haves, our experts have pulled together their favorite products to help support your breastfeeding success! Scroll down to discover them all:

Medela Pump In Style Backpack


The only electric retail pump with breakthrough 2-Phase Expression pumping for maximum milk flow. First researched and developed for hospital breast pumps, 2- Phase Expression is an advanced pumping pattern that mimics a baby's nursing rhythm by pumping in two distinct modes. Features: Improved 2-Phase Expression allow moms to toggle...

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Medela Easy Expression Bustier - Black


NEW and IMPROVED Easy Expression Hands-free Pumping Bustier - now featuring Adaptive Stretch! Medela's patented Adaptive Stretch technology allows the bustier to adapt to your body to provide exceptional fit and comfort throughout your pumping journey. Can be worn alone or over a nursing bra or camisole. Easy care nylon,...

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Everly Grey Roxanne Mommy & Me 5-Piece PJ Set

$98.00 $99.99

Like mommy, like baby! This soft and stylish 5-piece gift is the perfect sleep and loungewear set for pregnancy, hospital and home. Mom's maternity/nursing top has cross-over chest that pulls aside for easy nursing, while the pant has a stretchy, smocked waistband that fits just under the belly. She can...

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Medela Nursing Sleep Bra - Black

Nursing moms appreciate comfort while they sleep, yet still need support. This new racer-back design gives plenty of both. The improved fabric blend has unique wicking properties to keep you cool and comfortable all night long. The seamless design with crisscross front makes it easy to handle those night time...

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Copper Pearl Car Seat Canopy and Nursing 5-in1 Multi-Use Cover


The Copper Pearl multi-use 5-in-1 cover can be used as a car seat cover, a nursing cover, a shopping cart cover, a high chair cover, and an infinity scarf. This versatile cover is made of a high quality, stretchy, and durable fabric. The unisex, modern, and trendy fabric offers your...

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Copper Pearl Large 21" x 10" Premium Burp Cloth Set


Baby burp time is suddenly on point thanks to the trendy, beloved fabrics that made you fall in love with Copper Pearl! Who would have thought baby could spit up in style? Designed to pair perfectly with our bandana bib sets, the front of each fashion-forward burp cloth comes in...

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Medela Quick Clean Micro-Steam Bags

Quick Clean products are convenient to use anywhere, anytime. Clean breast pump parts and other feeding accessories in just 3 minutes with these revolutionary bags: Simply place items in the bag, add water, and heat in the microwave. They allow faster cleaning than boiling, and they are more effective than...

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Medela Pump and Save Bags - 50 ct

Save time by pumping or pouring into our bag with the new easy-connect adaptor for fast, easy breastmilk storage. Oxygen barrier preserves & protects breastmilk nutrients. No-leak, easy-to-close zipper top and no-spill, stand-up bottom. Details: For collection, storage and freezing of breastmilk Compatible with all Medela breastpumps for pumping directly...

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Ardo Medical Ardo Amaryll Manual Breast Pump


Considered the perfect manual Breastpump! Amaryll was voted the favourite manual breast pump for most mothers and professionals, even in the early testing phase. We attach great importance to the gentleness, comfort, individuality and, not least, efficiency of the pump.  Important features at a glance: Individually adjustable breastpump to ensure...

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Medela Nipple Shield

The Medela Nipple Shield is used for cases of latch-on difficulties or inverted nipples. Made of silicone. For use under professional care only while breastfeeding the baby. Not to be worn between feedings. Autoclavable.  DEHP & BPA free.

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Sami Cone

Best-Selling Author & Speaker

Sami Cone is the best-selling author of "Raising Uncommon Kids", is known as the "Frugal Mom" on Nashville's top-rated talk show "Talk of the Town" and educates over a million listeners every day on her nationally syndicated "Family Money Minute". She is proud to call Nashville home with her husband, Rick, and their two ‘tweenage' children.

Read more from Sami on or follow her adventures on Instagram, Facebook & Twitter.


Melissa & Doug Deluxe Kitchen

$99.99 $249.99

Here is every pint-sized chef's dream kitchen, with room to prepare, cook, clean and create. This durable wooden kitchen includes a stove, refrigerator/freezer, see-through oven with knobs, microwave with turntable, and sink. Bright, colorful graphics, and an exceptional price make this the most attractive kitchen! Easy to assemble, here is...

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